Car covered in blue foam at an automated car wash, lit by purple and blue lights

Our Mission

Our mission at Cloud10 smartwash is to change America's expectations of what a car wash should be. Using the latest science, innovation, and chemistry, we deliver a smarter wash — one that's Cleaner, Greener, Safer, Faster, and Better. Car Love, it's a thing, and we make it here, seven days a week.

Why We Started

For too long, the car wash hadn't really changed. Lines were long, results were inconsistent, and too many washes cut corners where it counted. Cloud10 was built to do the opposite — to bring real innovation to an industry that had stopped innovating, and to treat every car that comes through like it matters. Because it does.

What We Believe — Cleaner. Greener. Safer. Faster. Better.

Five words guide everything we do:


  • Cleaner — premium SIMONIZ® chemistry and AI-customized washing deliver a higher level of clean and shine.


  • Greener — solar power utilization, water-efficient systems, advanced water recycling, and biodegradable cleaning solutions keep our footprint light.


  • Safer — soft-touch neoglide foam rollers and gentle, paint-safe formulas protect your vehicle, including new cars, matte finishes, and wraps.


  • Faster — most washes take just a few minutes, with hands-free member entry by license plate recognition.


  • Better — from the wash itself to the free SmartCARe Zone, every detail is designed to beat the industry standard.
Rear view of a white truck driving through a neon-lit car wash at night, with water spraying around it

The CL10 CoLAB

Detergents are where a lot of car washes quietly cut corners, because quality cleansers aren't cheap. We do the opposite. Through CL10 CoLAB, our partnership with industry leader SIMONIZ®, we invest in the highest-quality cleansers science can offer — formulas built to do more than clean. They protect and they shine. It's a simple equation: better science equals a better clean, and it's the foundation of every Cloud10 smartwash, including our Fusion Ceramic and Fusion Graphene protection.

More Than a Wash

A great wash is only part of the experience. Every Cloud10 smartwash  location includes a free SmartCARe Zone — state-of-the-art vacuums, microfiber towels, window cleaner, mat washers, and more — so you can finish your interior to your own standard at no extra charge. And with CloudClub, our membership program, you can keep your car clean all the time for one monthly price, with unlimited plans, the Smartsaver plan, and a multi-vehicle Family Plan.

Car Love, It's a Thing

We believe in taking care of more than cars. Cloud10 invests in the communities it serves through our Community Connection program and our MOMbassador Program — built with input from local moms to make Cloud10 a smarter, more family-friendly place to do business. We even set aside a day for it: Car Love Day, every February 10. It's all part of what "Car Love, it's a thing" means to us.

Large black satellite dish sculpture in front of a blue building on a sunny lawn

Where to Find Us

Cloud10 is open seven days a week and expanding across Pennsylvania, New Jersey, and Connecticut. Find your nearest location to see hours and pricing, claim a free Fusion Graphene smartwash, or join CloudClub.

Experience the Difference

See why drivers say they'll never go back to a regular car wash. Try the best wash out there — your first Fusion Graphene smartwash is on us.